Process:
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Developed the information architecture, user flow, and interface design that addressed the identified pain points.
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Led the updated art direction for the website, including typography, color palette, imagery, and other design elements.
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Conducted user research and usability testing on the wireframes and design concepts to gather feedback and refine the design.
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Designed a fresh and modern visual identity for the website that reflected the company's values and resonated with its target audience.
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Created high-fidelity prototypes using Figma and presented them to the project stakeholders for approval.
- Worked closely with the development team to ensure the designs were implemented accurately and efficiently