Website Redesign

Objective: To modernize the user journey and improve the overall user experience, with the goal of providing a seamless and enjoyable experience for users.

Role: Lead Designer, responsible for the overall user experience and art direction of the redesign.


  • Developed the information architecture, user flow, and interface design that addressed the identified pain points.
  • Led the updated art direction for the website, including typography, color palette, imagery, and other design elements.
  • Conducted user research and usability testing on the wireframes and design concepts to gather feedback and refine the design.
  • Designed a fresh and modern visual identity for the website that reflected the company's values and resonated with its target audience.
  • Created high-fidelity prototypes using Figma and presented them to the project stakeholders for approval.
  • Worked closely with the development team to ensure the designs were implemented accurately and efficiently


The new website design resulted in a significant improvement in user experience, with users reporting higher levels of satisfaction and engagement with the website. The modernized user journey and interface design made it easier for users to find what they were looking for and complete tasks, resulting in increased engagement and more positive brand perceptions.


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