PANTONE | Color of Biodiversity

“The bright pink pigments are the molecular fossils of chlorophyll that were produced by ancient photosynthetic organisms inhabiting an ancient ocean that has long since vanished.”

– Dr. Nur Gueneli from the ANU Research School of Earth Sciences


Deep in the Sahara desert, in an ocean that no longer exists, scientists discovered 1.1 billion year old molecules, inspiring: The Color of Biodiversity.

The Color of Biodiversity campaign was conceived by TEALEAVES, a luxury tea company based in Vancouver, BC, and the color was developed by Pantone. It is a tool used to educate, inspire and support Biodiversity positive futures.

The color is used as an amplifier and educational tool and has helped to share the future plan for healing and protecting nature in the 2022 UN Biodiversity conference COP15.


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