Product Page

Landing Page

Teaser Video

Featured In:

Pantone Color Institute partnered with luxury tea blender TEALEAVES and collaborated with several other organizations and NGOs to use color as a tool to raise awareness, call attention to and educate people on biodiversity loss. (read more)


The project extended beyond animation, encompassing a diverse range of materials such as newsletters, supporting social media posts, and a dedicated landing page. Additionally, I facilitated collaborations with various organizations to amplify our campaign's reach and impact.

"The PANTONE Color of Biodiversity, a bright pink hue, encompasses the evolution of biodiversity and aims to shine a light on this rising global environmental threat." -Latoya Johnson

Collaboration with Ocean Bottle

PANTONE Color of Biodiversity

Color Launch Campaign