Our goal was twofold: to inform and to engage

One of the most exciting challenges was seeking a way to make complex topics more accessible to a broader audience. In doing so, we crafted assets that not only grabbed attention but also sparked curiosity and conversation. Central to our approach was the incorporation of the official Color of Biodiversity, a symbolic nod to the importance of preserving our planet's rich tapestry of life. Furthermore, by seamlessly integrating the branding of COP-15, we fostered a visual connection that underscored the significance of these discussions within the broader context of global sustainability efforts. In essence, this project was a harmonious blend of creativity, purpose, and collaboration, with each element meticulously crafted to leave a lasting impression on viewers while advancing the vital conversation around sustainable development.